Job Description
Description:
Position Summary
The Marketing Manager partners with the VP of Marketing to develop, execute, and optimize media strategies for Your Home Improvement Company (YHIC). This role is responsible for performance-driven media planning, budget allocation, and in-depth analysis to maximize lead generation and marketing ROI.
The ideal candidate brings strong direct response marketing experience and the ability to translate data into actionable insights.
Key Responsibilities
· Collaborate with the VP of Marketing to develop and implement local and regional media strategies focused on lead generation and revenue growth
· Analyze campaign performance by market and channel to identify trends, opportunities, and areas for improvement
· Develop and execute action plans to improve key performance indicators, including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%)
· Recommend strategic media investments across Print, Direct Mail, DRTV, Digital (PPC and Paid Social), and Email channels
· Oversee media budgets to ensure efficient allocation and strong return on investment
· Manage agency partnerships to ensure timely production and execution of marketing initiatives
· Conduct testing (A/B and other methodologies) to optimize campaign effectiveness
· Ensure all direct response marketing activities comply with applicable regulations and industry best practices
· Provide regular performance reporting and strategic insights to executive leadership
Requirements:Qualifications
· Minimum of 7 years of experience in D2C (Direct To Customer)marketing and media strategy
· At least 5 years of direct response marketing experience
· Demonstrated success managing multi-channel campaigns and performance-based budgets
· Strong analytical skills with the ability to interpret data and inform strategic decisions
· Advanced proficiency in Microsoft Excel and PowerPoint
· Bachelor’s degree in Marketing or a related field (MBA or Master’s degree preferred)
Work Environment
· Remote role requiring extended periods of computer use
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